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Introductions 2011
Our tenth season was an exciting one. Not only did it mark a new milestone with the alliance of Ball
and Selecta, it also marked another year of exceptional growth. Our Trixi™ program is our fastest
growing product line. Calibrachoa MiniFamous™ series took another leap ahead with our exclusive
doubles creating high demand. Magadi™ Lobelia, Namid™ Bidens and SuperTrouper™ Pot Carnation sales
skyrocketed.
With 39 new and improved varieties, Selecta makes sure that the program continues to be one of the best available. We are proud of our next generation MiniFamous™ Double series improved by a new color. MiniFamous continues to play an important role in our program as we continue to add unique varieties to North America’s #1 calibrachoa series. We also keep adding spice to our world-class osteospermum program, as well, with specialty colors. The all-new Zion™; Pink is finally a true pink osteospermum. Zion offers the specialty colors you have been craving. Watch the Selecta specialty pot and perennial line take a leap ahead with new varieties, including a stunning bi-color, in our SuperTrouper™ pot carnation program. And brand new in our program is Bonfire® Choc, a new dark foliage and an upright to mounding Begonia boliviensis series. We could go on and on about all the great innovations for 2011, but we suggest you check our digital version of SELECTA NEW VARIETY 2011 BROCHURE! |
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Ball and Selecta announce exclusive distribution agreement in North America
WEST CHICAGO, IL – Ball Horticultural Company and Selecta Klemm announce that effective June 1,
2009, Ball will become the exclusive supplier of Selecta genetics in North America. All Selecta
unrooted products, including annuals, perennials and potted plants will be available through Ball.
Selecta's extensive Root & Sell network will continue to supply top quality rooted liners through
their existing North American broker group.
"Selecta is well known for their innovative and high-quality of breeding. Their products, combined with our market-leading service and supply chain will provide growers with the best vegetative solution to meet their needs," said Cees Boonman, Vice President of Ball Horticultural Company. Selecta's MiniFamous™ is the leading calibrachoa series in the market and has played a key role in establishing Selecta's position in North America. "We are very pleased to be working with Ball in this partnership," said Nils Klemm, Chief Executive Officer of Selecta Klemm GmbH & Co. "Ball is well known for their strength in distribution and service in North America. Their focus on the grower fits nicely with our overall corporate direction and together, we will provide the optimal solution to our customers." Current Selecta Root & Sell stations will remain intact and will continue to offer rooted Selecta genetics through their current broker customers. Selecta will continue to host customers at their 2009 Pack Trial location in Encinitas, California and will be showcasing over 50 new products. This partnership is for the North American market and will not change the relationship between these two companies in other regions of the world such as Europe. For more information, please contact Ball at 800 879-BALL. Visit Ball's Shoppes on Main in Santa Paula, California or the Selecta Profit Center in Encinitas, California, March 28 - April 3, 2009. You can download the press release here Ball_Selecta Press_Release.pdf |
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Selecta First Class announces the MiniFamous™ Club
Selecta brought you the first double Calibrachoa and is proud to introduce you to the all new MiniFamous™ Club.
It is a forum and platform for Calibrachoa on the web. MiniFamous™ are America's favorite Calibrachoa and the market's bestselling line because of their great genetics, variety selection, and supply capabilities. For the 2008/09 season we bring you a tool for one of the fastest growing and most important crops in our industry. A place where growers, retailers, and consumers alike can meet, learn, and exchange their ideas and experiences. You can find out more about the new MiniFamous™ Club here, or go directly to minifamousclub.com. |
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Common mistakes with new crops
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Overview: The industry is asking for new and exciting crops that sell and are easy for consumers. Breeders develop such new crops, but quite often they do require more attention from growers compared to crops we are used to growing. If done right, those crops will be a success and will be making more money. Crops included in this category: · Nemesia cultivars Serengeti® · Begonia boliviensis Bonfire® and Bellfire™ · Sanvitalia procumbens Tsavo™ Double Yellow · Osteospermum cultivars Kenai™ · Nierembergia caerula Lara™ · Angelonia cultivars Angelina™ |
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Common mistakes with new crops: Ordering plant material too early: Short day conditions, lower light levels, and cold temperatures in soil and the greenhouse will lead to stunted plants and disease issues with Begonia, Sanvitalia, Nierembergia, and Angelonia. Solution - plant late. Very vigorous plants like Serengeti® Nemesia and Kenai™ Osteospermum will become overgrown and therefore sensitive to disease issues not to mention the associated quality issues and higher costs. Solution - plan short crop times. Overwatering: This goes hand in hand with the points mentioned above. Short days, low light levels, and cold temperatures slow plants down (or stunt / stall them), making them prone to overwatering. When the plants are wet, nutrition's can't be applied to keep them well fed. Once they are waterlogged, they sit and cause not only frustration to the grower but they will be more prone to diseases as well. Handling Liners: Don't ever let your liners become root bound, don't let them dry out, and especially don't let them get cold or over watered. |
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Summary Most new crops benefit from dry cultivation, higher light levels, and long days. If your grower tends to be a wet grower, you may have even lost before you started. Begonia, Sanvitalia, Nierembergia, and Angelonia need higher temperatures as well. Contact your supplier before growing new crops and ask for detailed tech sheets and scheduling information. Many problems can be avoided by planting late. |
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| For all new introductions and the whole line First Class offers you, please send an e-mail to info@firstclassplants.com and request our new catalog. |
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